Last updated: 19 October 2015
What’s that elusive quality that inspires the masses to like, trust and follow someone?
It is money, power, skill or fame?
Or a combination of all of the above?
If you look back closely on some of the greatest leaders of all time, surprisingly none of these factors made them magnetic.
Look at Martin Luther King, for example, was it money or his “dream” that had people hanging onto to his every word?
It was his dream.
People were inspired by why he was passionately preaching his message, as they too wholeheartedly believed in what he believed.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
And as it turns out, there’s a biological reason why we resonate with the “why” rather than the actual product or plan itself.
In this TED Talk – which has been viewed over 17 million times and catapulted Simon Sinek’s study into the spotlight – this primal secret, otherwise known as the “Golden Circle” is revealed.
This is one of the most popular TED Talks of all time, and is essential viewing for aspiring leaders, existing leaders, those entering the workforce, or basically anyone who wants to inspire others.